How Great Leaders Inspire Action – Simon Sinek

"When we felt safe amongst our own, the natural reaction was trust and cooperation." In this Ted talk, Simon Sinek reveals what inspires people to get behind their leader to give then everything and the ancient precedent for building this kind of trust. In a word: safety. Safety is fundamental to trust and trust is essential to inspire others to act. If the aim is simply hitting short-term goals then coercion and authority will suffice. Yet most leaders, whether deserving of the title or not, yearn to be inspirational. For Sinek, making your people feel safe is paramount to trust [...]