I’ve watched a lot of panel discussions, live and online, on leadership, on management, on inspiring others and on how to grow a ‘successful’ business. They look, at first glance, like this one. Well educated, Caucasian men sharing a stage with expensive-looking water.

This. Is. Different.

Evan Williams, co-founder of Twitter, talks in this interview about starting Obvious Corporation. The title of the discussion, ‘Mindfully Building a Company From the Ground Up’ merited my click.

So, what do they do?

We bring experience, capital, and focus to startups combining profit and purpose for a smarter, healthier, and more sustainable world.

Talk about building well being and balance into the very fabric of the organisation! It sounds aspirational and for the cynical, perhaps a little idealistic. I’m currently reviewing the left brain vs right brain theme as it relates to leadership and was most interested in the very last question posed at the end of the session:

“Have you been able to actually quantify any changes or results of the time spent in the meditation….if you’ve been able to develop some evidence around the effectiveness of people who have participated in the meditation?”

Therein lies the biggest barrier to mass adoption of these techniques in the modern workplace.  Numbers. The rational mind is reluctant to let the ‘feeling’ mind advance. Williams’ response is compelling:

“Dudes, this makes me smarter and better and more creative and happier so I recommend it.”